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Thursday, December 16, 2010
Rumer Willies, 22, the eldest daughter of Demi Moore and Bruce Willis, will be fronting ads for Badgley Mischka's lifestyle collection, which includes eveningwear, footwear and accessories. Parent company Iconix Brand Group said Thursday that she will star in the spring ad campaigns for the high-end Badgley Mischka collection, the contemporary Mark and James label, footwear, handbags and swimwear. Willis is known for an edgy style. Designers Mark Badgley and James Mischka describe her as "glamorous, youthful and fun." The ads will make their debut in March 2011 fashion mags.
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